Rickie Fowler - The New Tiger Woods of Golf?

Rickie Fowler is a 23 american PGA Tour Golfer and already a multi-millionaire. He has big-money endorsements with Titleist, Puma and Rolex.

Why have sponsors been attracted to him. Fowler wears distinctive bright-colored clothes and a flat-brimmed hat that have his fans flocking to stores to copy his modern look and sees children dressing as him at tournaments. So the young Californian appeals strongly to young golf fan market. Fowler is also active on Twitter and has other hobbies outside of golf such as BMX'ing and happily shares this with his followers on the networking site. In this regard he also breaks from the traditional image of a golfer as a dull middle class gentleman, much like Tiger Woods.

Fowler played in the 2010 Ryder Cup and acquitted himself well. More recently he's avoided being tagged as Golfs 'Anna Kournikova' by claiming his first PGA Tour win at the Wells Fargo Championship in May 2012. Getting that first win with all the attention and pressure brought by his plethora of endorsement deals can only be positive for the future. Those that placed belief in him have been rewarded, and it looks like plenty of wins will be following.

So is Rickie Fowler the new Tiger Woods of golf? In sponsorship terms yes, as he is comfortably earning more than other players on the tour from endorsements. But until Fowler reaches the upper echelons of golfing succes by winning one of the Four Major Tournaments he will not have the credibility to take on Woods as the king of endorsements.


Rickie Fowler Sponsorship List:

Titleist - Glove and Hat
Red Bull - Drinking bottle
Puma - Clothing and Hat
Cobra - Golf Equipment and Bag
Crowne Plaza Hotels and Resorts - Hotel
Rolex - Watches

Biggest Earning US Sport Star Through Sponsorship Endorsements 2011

Golfers Tiger Woods and Phil Mickelson head up the 2011 biggest earners through endorsements.

Woods reigns for the eighth year in a row. His earnings are shrinking as he has lost endorsement deals with Gillette and Tag Heuer. As Woods' personal life and game have seemingly fallen apart due to his extra marital indiscretions, some of his key sponsors have left him too.


Full List


1

Tiger Woods
Golf
Last Year's Rank: 1
$60,000,000


2

Phil Mickelson
Golf
Last Year's Rank: 2
$57,000,000


3

LeBron James
Miami Heat (NBA)
Last Year's Rank: 4
$30,000,000


4

Peyton Manning
Indianapolis Colts (NFL)
Last Year's Rank: 9
$15,000,000


5

Kevin Garnett
Boston Celtics (NBA)
Last Year's Rank: 15
$14,000,000

Lil Wayne rocking a Carlton Banks T Shirt in new 'Let it rock' Video

Lil Wayne seems to have started a fashion epidemic by wearing a Yellow Carlton Banks T Shirt in the video for new song 'Let it Rock'.

There has been lots of internet buzz with fans asking where they can get hold of a similar t-shirt featuring Will Smith's Fresh Prince Of Bel Air sidekick to replicate the Young Money Rapper's look.

If anyone knows any good websites / stores selling these Carlton Banks T Shirts post a link in the comments.

Awesome Toy Watch

WOW.... Love this Toy Watch!!

New Skeleton model from the Toy Watch Brand.

In the style of a Frank Muller classic, this watch looks fantastic.





This watch would look fantastic on a night out in a formal setting..






Available directly through www.toywatch.com

Premiership Footballer's Favourite - Beats Headphones by Dr Dre

Everyone seems to be wearing these headphones...

Didier Drogba, Ashley Cole, Emmanuel Adebayor, Cristiano Ronaldo, Wayne Rooney, Thierry Henry....every time I watch a sky sports preview for a premiership game the players step off the team coach wearing these Dr Dre Beats headphones for their ipod!

The Beats By Dr. Dre do sound good though and match the headphones to a microphone and iPod control pod. With the headphones themselves being good and getting so much media exposure they will be sure to be popular in the shops as well.



Available at Play.com for £219.99 Delivered.

JLS Fashion Beat

Boyband JLS are probably the biggest music act in the UK today After coming second on Simon Cowell's X Factor the group have since enjoyed two number 1 single's; 'Beat Again' and 'Everybody in Love' and multiple tours.

The band's success in forming one of the UK's highest profile pop acts means members Aston Merrygold, Jonathan Gill, Ortise Williams and Marvin Humes get the attention of dedicated fashion stylists, a choice of the latest clothes and the opportunity to set fashion trends amongst their loyal fans.

The transformation of JLS from pop wannabe's to music stars is obvious for all to see (and clearly shown by the picture on he right), so what trends are the band following and what clothing brands are they wearing?

Brands seen worn by JLS include: Energie, Junk Food, Ice Watches, Amplified Clothing and Blue Inc Clothing

A fashion trend set by the band is mixing braces with a t shirt, this is often a look rocked by lead singer Aston which does work and looks quite cool.

Otherwise the bands normal get'up is jeans mixed with a slogan T Shirt, or occasionally a t shirt with a scarf.

Get the JLS Look:

Blue Inc Bring the Beat Back T Shirt

Junk Food Green Bay Packers NFL T Shirt:

Ice Watches

Energie Check Shirt

Amplified Clothing Michael Jackson T Shirt

Trend Watch - Double Denim

Fashions move in circles and Denim Shirts and Jackets are making a comeback - tagged as the Double Denim fashion trend.

Double denim is wearing denim jeans teamed with either a denim shirt or denim jacket.

The outfit of choice for David Beckham during his recent trip to Finland for surgery on his injured achilles was dark denim jeans teamed with a heavily bleached light denim jacket.